A Business Development Rep cold-calls an Executive Director of a school. The goal is to set an appointment between that Executive Director and the MSP.

After the quick..

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Rookie cold-callers are new and so of course they’ll make mistakes. And that’s okay. We all make mistakes! Even veteran outbounders aren’t perfect, in fact, I’d say most of us..

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One of the hardest parts of cold-calling is simply getting hold of the right decision-makers. 

Decision-makers are extremely busy. They are either going into a meeting, leaving..

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