MSP Overview

Client Since: 2020

Industry: Information Technology

Locations: Eugene, Oregon, United States

Sales Situation Prior to Simple Selling: Referrals only

Employees: 25+


  • Unable to attract new leads via website or other channel
  • Marketing Manager was also helping with existing customers and wearing too many hats
  • Wanted to shift to direct sales approach with outbound and inbound

StepUP IT's origins go back to 2001, when company founder and CEO, Darrell Stepper, was working for a local IT integrator as their Engineering Team Manager, leading a team of more than 20 engineers. He decided to branch out on his own, knowing he could offer more personalized and customer-centric solutions.

In 2015 his company formally became a Managed Services Provider (MSP). In 2019 the Marketing Manager reached out to Simple Selling to inquire about our MSP lead generation services.


Where they were looking for support


Outbound Appointment-Setting


Digital Marketing


Direct Mail

People Mgmt

People & Process Management

StepUp IT aspired to grow their managed services side of the business. They had been successful to a point with client referrals, but needed a more reliable source of leads.

They turned to Simple Selling to help with outbound business developmentdigital marketingdirect mail, and management of the process and direct labor involved. 

The partnership results in over 19 of new managed services customers and counting in a little over 1.5 years. Considering long term retention, along with sizable MRR deals, this partnership was a game changer.

What Darrell has to Say

Darrell Review



darrell stepper
Darrell Stepper
President of StepUP IT
"One thing that we really like about Simple Selling is their commitment to continuous improvement. They are always looking for ways to improve their processes and deliver better results for their clients."