Inbound marketing is a type of digital marketing strategy that has proven it’s worth to companies large and small.
HubSpot founders, Dharmesh and Brian, wrote a book about it over 12 years ago now. And fast-forward to 2019 and their company’s market cap is worth over 6 billion dollars.
Not too shabby!
However, in my conversations with MSP owners, inbound marketing is still new or it’s been “tried” with little ROI.
So in this blog, I’m going to provide a few inbound tweaks that MSPs should consider if inbound is part of their overall business development strategy for 2020.
Step out of the “IT fix” mindset and walk into the mind of business leaders.
They are wondering, “how do I appeal to millenials in my business?” and our job as their MSP is to help them answer that challenge from the standpoint of technology.
Inbound’s goal is to turn your website into a magnet, and a big part in achieving this is getting other websites to send links your way.
Here’s how Simple Selling does this for MSPs.
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