An MSP Sales Director recently asked about the ROI of our outbound.
They already had an internal marketing dept. and so they were only interested in appointment-setting.The answer..
B.A.N.T. is an outdated sales framework. It's destroying MSP close-won ratios. It's wasting time and investments in lead generation.
If you aren't familiar, BANT stands for..
What an exciting time to be in business development for MSPs! The advent of ChatGPT has quickly improved our process. It’s given us back some time while providing us with good..
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