Sales Development Representatives (SDRs) have a hard job.  They are responsible for cold outreach, prospecting and channeling opportunities into the MSP's sales pipeline...

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What do I mean by “cold”?” It refers to emailing a person who has no clue who our MSP partner is. To us, getting it “right” doesn’t mean closing a new client, it’s simply about..

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One of the best sales tools on the planet is something most of us use every day: e-mail. However, when it comes to cold outreach, very few sales people leverage email correctly;..

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