Interview of Robert Gillete of Reclaiming Sales and MSP Dojo.
He worked for years in Sales for MSPs and is now running a company that helps MSPs improve their sales process..
An MSP Sales Director recently asked about the ROI of our outbound.
They already had an internal marketing dept. and so they were only interested in appointment-setting.The answer..
B.A.N.T. is an outdated sales framework. It's destroying MSP close-won ratios. It's wasting time and investments in lead generation.
If you aren't familiar, BANT stands for..