Interview of Robert Gillete of Reclaiming Sales and MSP Dojo.

He worked for years in Sales for MSPs and is now running a company that helps MSPs improve their sales process..

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An MSP Sales Director recently asked about the ROI of our outbound.

They already had an internal marketing dept. and so they were only interested in appointment-setting.The answer..

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B.A.N.T. is an outdated sales framework. It's destroying MSP close-won ratios. It's wasting time and investments in lead generation.

If you aren't familiar, BANT stands for..

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