Recently, we've been having success booking meetings for MSPs using LinkedIn.
Here's the breakdown.
Use Sales Navigator to connect with key prospects across your top accounts. Personally, I refrain from sending a note with the connect request unless there's a referral involved.
Don't have Sales Navigator? I can send you a free trial link so just ask me Derek@simpleselling.co.
Use the Sales Navigator dashboard to comment on your prospects' posts and extract valuable prospecting information. It's a goldmine for understanding their preferences and challenges.
After being connected for 2-3 days, shoot them a message but lead with value. For example: "Hey [Prospect's Name], mind if I send over strategies CFOs are using to cut bloated IT spend? We've got data on what's driving more opportunities."
When they express interest, don't pitch. Instead, ask for specifics: "Any particular area you'd like more info on?" Their response often unveils their pain points, opening the door for meaningful conversations.
Now's your chance to shine. Share compelling insights like "Here's how [VERTICAL] firms are reducing wasteful spend by X%. [USE CASE COMPANY] achieved that in just 90 days."
Give this tailored approach a shot and see what happens.
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