There's no escaping the virus frenzy. I thought I wouldn't be impacted, but somehow, I ended up in BJs stocking up on pasta and canned soup last night.
Regardless of where each of us stands on the subject, make no doubt about it, everyone is being impacted in some way, and this includes clients and prospects.
So the point of this post isn't to give you "scare tactics," but instead to share how proactive MSPs are responding responsibly.
Hopefully you and your family are virus-free and that some of the ideas from your peers help.
1. Talk about Disaster Recovery and Business Continuity
"We're using this as a way to communicate the important of business continuity planning with our clients. Most small businesses have no formal policy, and frankly, most of them don't require a fully formed plan. Our experience is these smaller clients (under 100 users) only think of DR and BCP planning in the context of a natural or physical disaster. But there are many reasons company operations can be impacted."
2. Tailor the virus conversation to "technical" or "business" focused depending on the audience
"We've been reaching out to clients with tailored approaches. Some of our contact points are more business than technical, so we've been making talking points from the following articles and then called them, raised them in meetings, or sent emails.
"Most of our clients are already reasonably well equipped to allow their staff to work from home. For the few that aren't, their account rep is meeting with them to mention some deficiencies that could prevent that. For some of them, it's just as simple as adding enough VPN licenses that their whole staff can work remotely. Others have no remote work plan at all so we mention that if they're concerned about that, we can assist with it."
4. Use as an opportunity to discuss new services
"We are also heavily focused on VDI in the cloud and will use this as a conversation piece to inform our clients of this new service from us and how it would resolve for this sort of issue."