MSP Cold-Calling KPIs, Incentives and Tactics



In the first 2 episodes on MSP cold-calling series, we talked about how outbound is performing for MSPs and then on the importance of having a clear differentiation strategy before worrying about tactics and execution.

In this episode, the 3rd and final of this series, we’re getting into the cold-calling itself.

  • How KPI’s Influence the Caller’s Behavior
  • How Incentives Influence Results
  • Tactics for improving Connect Rates
  • Tactics for improving the Set Rates


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