Hey, how's it going? Derek Marin here from Simple Selling. I'm going to be making a number of videos related to marketing myths that MSPs, unfortunately, have been given.
So today's marketing myth is about sales equaling marketing. You'd be surprised at how many MSPs I speak with who basically view them as the same.
Now, maybe you're listening to this and thinking, "Derek, they're definitely not the same thing." But here's what I've seen. We see MSPs who are hiring sales reps or they already have sales reps, and they're expecting the company to grow, based on having that person in charge of sales.
Sounds great on paper, but when I look at their website, there's no blogs coming out. There's no social media posts coming out on their social media accounts. There's no advertising being done on Google Search or on Facebook. And so at the end of the day, it's all boiling down to pure luck and the wit and charm of the sales rep, and them hopefully contacting a potential client at the right time, when the computer service break down or when a data breach has taken place.Once a week or so we send an email with our best content. We never bug you; we just send you our latest piece of content.