Before talking about marketing strategies, make sure you are clear on what makes your business unique, who you want to sell to and how your MSP stacks up against the competition.
I've created a short list of questions to guide you towards discovering the answers you should have before spending time or money on an marketing plan or hiring an expert.
In order to develop a robust marketing strategy, you need to have a clear sense of what makes your MSP stand out.
If the uniqueness question is a real struggle, and trust me that it’s hard for most of us, then remember that you can find clues by keeping your existing clients in mind. What are the common support tickets about? What does your staff enjoy working on? What projects result in you getting love notes from clients? If clients are very happy about something, that is probably what you want to focus on for differentiation in your marketing strategy; that's the key to understanding what makes your MSP unique.
Once you know what makes your MSP special, you need to identify your real competitors. Who are they? Where are they? How do they position themselves? How do they get clients in the door?
Being aware of what potential clients will see during research will help you develop a winning strategy.
To identify your competitors you should follow these techniques:
A successful marketing strategy is the one that talks to the right person at the right time. You need to determine who are those 1-3 ideal buyers you want to sell to when building these profiles you need to keep in mind certain aspects:
At Simple Selling, we dig deep into all of this before creating a marketing strategy because who you are, who you’re competing with and who you want to sell to are important to understand before promoting a message or making a design or placing a call.
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