The key to making a memorable pitch as an MSP is the Golden Circle. It's not hard, but it does require a few minutes of your time to get it right on paper.
Simon Sinek developed the Golden Circle concept and here’s a video in case you prefer to get the explanation directly from him.
The concept explains why some businesses are able to differentiate themselves, and why others don’t.
Everyone in your MSP knows and understands very well what they do, 100%. You offer managed IT services to small businesses--easy peasy.
Some people in your company know how you do the work you do; in other words, which projects your technical team is great at, how remarkable your onboarding is, which vendor products you specialize in implementing, etc.
But I bet very few people in your firm really know why you do all this. And by “why” it’s not good enough to say “to make a profit,” but rather, what your true cause or belief is; why you get up every morning to do this "IT work" in the first place, what really drives your team to do remarkable work?
People have a hard time differentiating MSPs because most describe themselves the same way. "We sell proactive managed IT!" or "We sell cybersecurity!" or "We have the best people, the most awards!"
BORING! Throw those words away.
Instead, follow Apple's example and write your own Golden Circle pitch.
If you found this idea was helpful, please share your pitch in the comments below and I'll happily provide feedback.
