Soapbox is my personal favorite tool because editing is easy and flexible. For example, I can add a link at the end of the video, I can make a custom thumbnail, I can even change the color of the play button!
A screenshot of the editing dashboard in Soapbox.
Loom was the first video tool I used. Their features are similar to that of Soapbox’s.
One aspect that’s different about Loom is that you can download the video for free, whereas Soapbox charges for that ability.
Use Case #1 is the “One Question” Video
Remember in the beginning of this blog there’s the story of a prospect who is bombarded from sales people.
Prospects don’t know the sales rep, have never heard of the company and they didn’t ask to be contacted.
Trust building isn’t baked into the process itself because cold-calling and cold e-mails are plain and dry.
But with videos, we can embed something fresh into the prospect’s day and thereby drastically improve response rates.
So here’s the gameplan with video in one sentence
First, make a personalized introductory video, and second, email it!
Step 1 - Make the Video
Yes, it’s simple, but there are guidelines to help you make this approach work.
Keep the video short - 30 seconds max.
Complement the prospect - mention their name and maybe something you learned about them from their website
Ask one good question
Step 2 - Embed Video in an Email
You got a solid video, now you need to write a short e-mail and embed the video. Here are some guidelines for the email.
Use a catchy subject line, like “Video for Joe about X”