Here in our second interview for the Closer Interview Series we talked to Alex Farling from Lifecycle Insights.
He was in sales before starting his MSP and he managed and operated it for 16.5 years. In our conversation he talked about how important it is for MSPs to define and follow a sales process.
My favorite quote:
"Sales isn't really that different from technical in that it should be a process. It should be a defined process. And, if you follow it, you should get better outcomes. It's true for working help desk tickets, it's true for high-level engineering projects and it's true for sales."
The next interview will come next week, with Mark Woldman from Digital Maturity Group.