MSP Sales Reps have a hard job. Maybe you know this from having worn the sales hat, from hearing peer horror stories or because ignoring cold calls is your part-time job.
Unfortunately, far too many MSPs perceive their options as though it were the intersection of Sales Street and Marketing Avenue.
"Which way should I turn?"
Our answer is..
I have a confession to make. When our MSP partners ask us how they ought to run a great sales process with new leads, I get a bit nervous.“Do an assessment right away!”“Focus on..