What does 4 appointments per month look like for an MSP over a year?

Below is a real world answer for one MSP so far in 2022. 

 

And how have those converted so far? See below.

 

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In my recent article about MSP lead generation failures, I barely got started on the problems.

So buckle up folks, because I'm going to get more into it here and will ruffle some..

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Unfortunately, some MSPs that implement outbound sales end up demoralized with the results.

Some are quick to point the finger.

"The salesperson was lazy!" or "The SDR didn't..

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